Branding

Shastra

Reinventing Indian heritage with a contemporary touch

Venacava created a brand story for the talented and upcoming designer Katyaina Sharma who finds inspiration from our colourful traditions. She is a true believer of fashion being rooted in culture.

We at Venacava, created a brand strategy that will bring out the true essence of Shastra’s edgy yet ownable style. The whole communication was built upon reflecting the main elements (colour, fine cut and Indian heritage) of the designer through branding.

Scope: Branding, Logo design, Fashion stories, Strategy