Stein is a bar and restaurant that is inspired by the 80s hiphop culture. Thus it needed to have a vintage earthy feel to it. So for the logo we chose vintage architectural elements and gothic fonts as an ode to the past. It reflects the vibe of the bar which is vintage yet with a modern feel for the generation of today. It gives a visual nod to the 90s and takes you back to the days gone by with a niggling feeling of nostalgia.