Branding
Soul Stories
Soul stories is a perfect mix of modern aesthetics and traditional nostalgia in the form of essential oils that gently sparks up our senses. There is a story to every brand, that takes into the world of acknowledgment of the meaning behind the symbols used. So, it is with soul stories.
Scope: Brand identity, Communication, Branding, Strategy, Logo Design
Introduction:
The concept of the Logo comes from the coma marks that are an essential component of storytelling. Sometimes they function as a pause and sometimes to show excitement.
"COMAS"
The concept of soul stories revolves around the various stories that travel miles but just ear to ear at a time with little coma marks in between. We are like trees, our experiences branch up. Then we grow leaves, sometimes we shed, then there are times our branches are covered by sweet fruits. One thing that never changes is that an invisible golden thread keeps us attached to our souls just like the tree is to its roots. The magic portion of the elements i.e., the tree, and coma marks give us what we call the logo of “Soul Stories”. To keep the brand consistent these elements are used in different patterns for the product line. To Summarise, we visualised the soul that wanders around sprinkling little stories here and there.
Soul stories is a perfect mix of modern aesthetics and traditional nostalgia in the form of essential oils that gently sparks up our senses. There is a story to every brand, that takes into the world of acknowledgment of the meaning behind the symbols used.
