Maachis is a brand that is inspired by bollywood antiques. To bring the appeal of authentic North Indian cuisine to the audience, the name ‘Maachis’ was coined. The logotype was given a bold font style as seen in old hand painted Bollywood movie posters. The environmental graphics, collaterals and other brand interactions were derived from the look and strategy of the brand identity.

We brought in some quirk to the aesthetics of the space with warm bright colours and adding an element of kitsch. Today, Maachis finds itself as a new and regular visitors walk in to enjoy a delectable evening.

Scope: Brand identity, Communication, Branding, Strategy, Logo design

Brand Strategy
Brand Identity
Design & Art Direction