JK Papers Green Heart
The idea was to celebrate a green valentine’s day amongst our beautiful environment and to create a green heart for our trees. A fun activity was conducted for children where they were asked to draw a leaf which resonated a green heart.
As a brand strategy we wanted to bring about the message of how trees are the purest form of love who give us oxygen and are our source of existence. This Valentine’s day, J.K Papers wanted children to fall in love with trees as they make a point of planting five trees for every tree felled.