Branding
Fit and Play
Creating stars out of passion
Fit and Play foundation is one of a kind institution that is dedicated to training the future sports stars of India. With experienced trainers and the best of facilities, fit and play foundation provides training in 8 major sports areas like badminton, football, tennis, golf and others.
Venacava developed a brand and communication strategy that would make every child feel like a future sports star in the making. We created a complete brand story that would give entitlement to each member of the institute that this is where stars are born following one’s passion in sports. The logo is designed in the shape of a shield with the 8 stars representing the 8 different sports being taught at the academy.
