Take a Smooth Cake Walk

What’s a cake without the delicious looking icing? Caramelle, a Kolkata based patisserie brand brings to you one of the best in town confectionery goodness that not only tastes good but also gives you the perfect instagrammable cakes.

We at Venacava created a brand logo that resonates with the identity of the patisserie, “the perfect swirl of icing”.

Keeping in mind that Caramelle was the brainchild of a baker who studied in France, we added a few elements that bring out the essence of french cafes in Kolkata.

Scope: Branding, Design strategy, Communication

Brand Strategy
Brand Identity
Design & Art Direction