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Branding

Auric Law Partners Logo

Auric Law Partners, a prominent full-service law firm situated in India, is renowned for its comprehensive range of services catered to corporations, individuals, and international entities worldwide. In order to highlight their unwavering dedication to excellence, which is deeply rooted in the esteemed legacy of the Indian Constitution and its fundamental principles that shape their legal practice, we have crafted a distinctive brand identity that seamlessly fuses traditional art styles with contemporary design aesthetics.

Scope: Brand Communication, Packaging Design, Logo Design, Branding, Illustration

  • Design Concept:

    The inspiration behind our logo was to honor the Indian Constitution, which stands as a cornerstone of our legal system while incorporating contemporary design elements. Our objective was to develop a typography

    Inspiration from the Indian Constitution:

    The Indian Constitution is a set of rules and principles that are referred to in every situation, making it an integral part of our nation's identity. We drew inspiration from the Constitution's designs, which are rich in symbolism and convey a sense of unity, strength, and justice. By incorporating some design elements from the Constitution, we aimed to create a logo that connects with our country's legal heritage.

    Typography and Art Style:

    Our typography and art style were carefully crafted to strike a balance between tradition and modernity. We aimed to represent the essence of the Indian Constitution through our logo's visual elements. The typography features clean, modern lines and curves, while the art style incorporates motifs and patterns reminiscent of the Constitution's traditional art forms. This creates a visually striking logo that encapsulates our firm's vision of blending tradition with innovation.

    As a design agency, we take pride in bringing our clients' vision to life through creative and thoughtful design. The Auric Law Partners logo exemplifies our dedication to producing visually compelling and meaningful designs that resonate with our clients and their audiences.


logo
Brand Strategy
Brand Identity
Design & Art Direction