Altrview is a brand that provides unworldly experiences to people through the power of AR and VR. So when tasked to design their brand identity, we looked at beautiful elements that make us wonder and fuel our imagination. After deliberating over loads of them, we finalized three that resonated best with the brand. We choose an exclamation mark since that is the most common way to express wonder. We chose a child looking up in wonder since they see things from a unique perspective and have a vivid imagination. And we chose a thing of beauty, the butterfly. These three came together to form an element that could represent what the brand is all about.