Branding

Aaoji

Aaoji is a 100% veg café & restaurant located next to a national highway. The name is deep rooted in the Indian tradition of treating guests like God and inviting them into our homes with respect. But the café's menu also offers global food items and has a modern touch of minimalism. So we tried to showcase that in the logo by going the Hinglish way. Also, we derived inspiration from the veg icon, which is a green dot inside a box, and incorporated that into our logo. The brand identity also includes graphical elements of food items to further portray the nature of the business.

Scope: Brand identity, Communication, Branding, Strategy, Logo Design